Hey! 🙂‍↔️

It's nice to meet you! 

I’m Emily — a researcher in ad tech, currently living out my tropical dreams in Miami-Fort Lauderdale area after spending most of my life in Los Angeles.

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I specialize in media measurement and consumer behavior, with 10 years of experience across both UX and market research. Over the years, I’ve worked in a mix of industries — from healthcare and law to sports and tech — but my curiosity about what drives people has always been the common thread. I studied psychology at UC Santa Cruz and went on to earn my Master’s in Applied Psychology at USC, where I really leaned into my passion for consumer insights and behavioral research.

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I lead first-party research at Infillion, focusing on brand lift measurement, audience insights, and media performance. I’ve run research studies for brands like ESPN, Peacock, Amazon, and Microsoft — helping them better understand their audiences and make data-driven strategic media decisions.

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Outside of work, I’m a huge tennis fan, fitness enthusiast, and love to travel. When I'm not working, you can find me at my pilates studio, planning my next trip, or just simply trying to make the most out of life.